Product Designer with 4+ years of experience working on complex B2B products. I'm passionate about creating innovative and user-friendly products. I translate complicated ideas into clear, intuitive experiences and enjoy shaping products powered by data and AI. I’m looking to join a team that values a technical background as a design advantage.

 

 

ingenuen@gmail.com

0528704470

Linkedin ↗

Placed in TA

Download CV

Experience

Product Designer

B2B2C SaaS No-Code Customer Journey Platform

Contract · 2025

Client name changed for confidentiality, ТА

  • Successfully reduced workflow complexity by 50% by consolidating two tools into a unified platform
  • Successfully reduced workflow creation time by 60% by redesigning product internal design system (validated via usability testing)
  • Designed AI document extraction automating manual data mapping

Product Designer

Pixel Studios ↗

2024

WINN.AI , ТА

  • Created an ROI dashboard that made our startup’s impact visible through clear metrics — track performance, optimize playbooks, and recognize measurable gains in efficiency
  • Successfully reduced manual effort from 20 min to 1.5 min, increased playbook adoption from 66% to 82% and fill rate from 7%to 63% by designing features that streamlined workflows
  • Partnered with ML engineers to transform real-time AI call analysis into actionable CRM updates, structured insights, and trust-building transparency features, improving sales rep adoption of AI-driven workflows
  • Migrated XD to Figma. Built 40+ component design system accelerating development, cooperated with developers on storybook creation.

Product Designer

B2B2C SaaS Urban Mobility Platform (10K+ Daily Users)

2023

Cello | Freelance, ТА

  • Led end-to-end UX for parking platform.
  • Built a 130+ screen Design System ensuring 1:1 design–engineering parity, and formalized a design–dev workflow that increased delivery precision
  • Enabled one-click Dark Mode through a unified DS and strong design–engineering sync, improving accessibility and visual consistency

Product Designer

B2B SaaS Marketing Intelligence & ABM Platform

2022 - 2023

ZoomInfo, Raanana

  • Launched a new Campaigns Dashboard, achieving:
    1. Reduced manual reporting time from 5+ hours to under 3 hours (40%+ reduction)
    2. Increased advertiser spend by 5% within three months of launch
    3. Drove 75% adoption among ABM managers, with 2+ weekly usage within the first month
  • Conducted user research revealing need for campaign visibility
  • Built In-Market Score creation flow, including intent topics and websights intent conditions.
  • Redesigned Target Audience set operations critical failures
  • Conducted researches for reporting, customizable dashboards, recommendation panels and pagination

Product Designer

B2B SaaS CI/CD & GitOps Platform

2022

Codefresh, TA

  • Successfully helped customers to increase FREQUENT CODE DEPLOYMENT up to 46 TIMES more, increase lead time to deploy up to 2.5 K times faster, reduce change failure rate up to 7 times lower, and increase TIME TO RECOVER FROM INCIDENTS up to 2.6 K TIMES faster by designing DORA metrics dashboard based on Google research for engineering leadership tracking these values.
  • Leveraged 20 years software engineering background to
    1. design for DevOps workflows without extensive user research
    2. design 5 more drill down dashboards extended main DORA dashboard.

Product Designer

Automotive Digital Platform

2021

Kadex, Freelance

  • Redesigned Admin Panel UX/UI increased task completion and user satisfaction, performed usability testing.

Skills

Core UX/UI Design Skills

 

Research METHODS · Design Systems · User Journey · Wireframing · Prototyping · OO UX · Information Architecture

Collaboration & Workflow

 

Design-Dev Integration · Agile · Communication · Creativity · Ownership · Remote team experience

Dev Skills

 

Oop/Ood/Tdd · C++ · Python · C# · Css · Html · Win/Linux/Embeded Linux · Bandwith Management · Snmp · Sql · ...

Tools

 

Figma · Fullstory · Mixpanel · Lyssna · GenWay · Google Analytics · UserTesting · Hotjar

AI

 

Lovable · GenWay · AI Driven Design · Midjourney · Runway · Nano Banana · Cupcat · Flow

Domain Expertise

 

Complex B2B Platforms · B2C

Education

Shenkar College of Engineering, Design and Art

M.Des, Multidisciplinary Design [ in progress ]

Minor: in progress

Georgia State University

MSc, Math and Computer Science

Minor: System Programming

Certifications:

Lovable: NoCode Product Creation WORKSHOP Product Makers Israel · 2026

UX Research Technion, 2025

UX/UI Design annual courseNetcraft, 2020

Front-End DevelopmentBBE | Russia, 2020

Compositional Design BBE | Russia, 2020

Recommendations:

“I have had the pleasure to work with Nana as a Product Designer in WINN.AI.Nana is gifted with great qualities for a Product Designer: Passion, Creativity, Out of the Box Thinking and one of the most important things - great inter-person relationship and fun to work with!Nana takes a challenge with a smile, looking forward to do the necessary research and finding ways to solve the challenge in the best way with respect to the objectives we are trying to achieve.She was able to create impact on many areas of our solution: from executive dashboard to real-time user experience through user workflows within our application. All was done with high professionalism and quick delivery without compromising on the quality.Nana is an asset to any company that hires her, she will have great impact on your product!If you want more details, I am more than happy to talk.

Ziv Pitshon, Winn.AI

 

“Nana is one of the strongest designers that I have had the pleasure of working with. Her previous developer experience allows her to identify issues before they arise. On numerous occasions Nana navigated me through difficult product decisions by providing several design options with unbiased reasoning. I loved collaborating daily with Nana and strongly valued her opinion. She will make a great addition to any team!”

Ashley White, Zoominfo

 

“I had the pleasure to work with Nana on several projects at ZoomInfo. Nana is an experienced, talented and hardworking UX/UI designer. When it comes to user experience design, Nana is thoughtful, thorough, and quick to produce results on a short notice. In addition to design skills, she also possesses valuable technical knowledge, which helped the product team make the optimal design choice in several occasions. As an colleague, Nana is incredibly kind, supportive, and easy to work with. I would recommend Nana to any design or product team who’s looking for a strong and accountable UX/UI designer. If I can help answer any questions about her experience, please don’t hesitate to reach out to me.”

Mohan Sun, Zoominfo

Product Designer with 4+ years of experience working on complex B2B products. I'm passionate about creating innovative and user-friendly products. I translate complicated ideas into clear, intuitive experiences and enjoy shaping products powered by data and AI. I’m looking to join a team that values a technical background as a design advantage.

 

 

ingenuen@gmail.com

0528704470

Linkedin ↗

Placed in TA

Download CV

Experience

Product Designer

B2B2C SaaS No-Code Customer Journey Platform

Contract · 2025

Client name changed for confidentiality, ТА

  • Successfully reduced workflow complexity by 50% by consolidating two tools into a unified platform
  • Successfully reduced workflow creation time by 60% by redesigning product internal design system (validated via usability testing)
  • Designed AI document extraction automating manual data mapping

Product Designer

Pixel Studios ↗

2024

WINN.AI , ТА

  • Created an ROI dashboard that made our startup’s impact visible through clear metrics — track performance, optimize playbooks, and recognize measurable gains in efficiency
  • Successfully reduced manual effort from 20 min to 1.5 min, increased playbook adoption from 66% to 82% and fill rate from 7%to 63% by designing features that streamlined workflows
  • Partnered with ML engineers to transform real-time AI call analysis into actionable CRM updates, structured insights, and trust-building transparency features, improving sales rep adoption of AI-driven workflows
  • Migrated XD to Figma. Built 40+ component design system accelerating development, cooperated with developers on storybook creation.

Product Designer

B2B2C SaaS Urban Mobility Platform (10K+ Daily Users)

2023

Cello | Freelance, ТА

  • Led end-to-end UX for parking platform.
  • Built a 130+ screen Design System ensuring 1:1 design–engineering parity, and formalized a design–dev workflow that increased delivery precision
  • Enabled one-click Dark Mode through a unified DS and strong design–engineering sync, improving accessibility and visual consistency

Product Designer

B2B SaaS Marketing Intelligence & ABM Platform

2022 - 2023

ZoomInfo, Raanana

  • Launched a new Campaigns Dashboard, achieving:
    1. Reduced manual reporting time from 5+ hours to under 3 hours (40%+ reduction)
    2. Increased advertiser spend by 5% within three months of launch
    3. Drove 75% adoption among ABM managers, with 2+ weekly usage within the first month
  • Conducted user research revealing need for campaign visibility
  • Built In-Market Score creation flow, including intent topics and websights intent conditions.
  • Redesigned Target Audience set operations critical failures
  • Conducted researches for reporting, customizable dashboards, recommendation panels and pagination

Product Designer

B2B SaaS CI/CD & GitOps Platform

2022

Codefresh, TA

  • Successfully helped customers to increase FREQUENT CODE DEPLOYMENT up to 46 TIMES more, increase lead time to deploy up to 2.5 K times faster, reduce change failure rate up to 7 times lower, and increase TIME TO RECOVER FROM INCIDENTS up to 2.6 K TIMES faster by designing DORA metrics dashboard based on Google research for engineering leadership tracking these values.
  • Leveraged 20 years software engineering background to
    1. design for DevOps workflows without extensive user research
    2. design 5 more drill down dashboards extended main DORA dashboard.

Product Designer

Automotive Digital Platform

2021

Kadex, Freelance

  • Redesigned Admin Panel UX/UI increased task completion and user satisfaction, performed usability testing.

Skills

Core UX/UI Design Skills

 

Research METHODS · Design Systems · User Journey · Wireframing · Prototyping · OO UX · Information Architecture

Collaboration & Workflow

 

Design-Dev Integration · Agile · Communication · Creativity · Ownership · Remote team experience

Dev Skills

 

Oop/Ood/Tdd · C++ · Python · C# · Css · Html · Win/Linux/Embeded Linux · Bandwith Management · Snmp · Sql · ...

Tools

 

Figma · Fullstory · Mixpanel · Lyssna · GenWay · Google Analytics · UserTesting · Hotjar

AI

 

Lovable · GenWay · AI Driven Design · Midjourney · Runway · Nano Banana · Cupcat · Flow

Domain Expertise

 

Complex B2B Platforms · B2C

Education

Shenkar College of Engineering, Design and Art

M.Des, Multidisciplinary Design [ in progress ]

Minor: in progress

Georgia State University

MSc, Math and Computer Science

Minor: System Programming

Certifications:

Lovable: NoCode Product Creation WORKSHOP Product Makers Israel · 2026

UX Research Technion, 2025

UX/UI Design annual courseNetcraft, 2020

Front-End DevelopmentBBE | Russia, 2020

Compositional Design BBE | Russia, 2020

Recommendations:

“I have had the pleasure to work with Nana as a Product Designer in WINN.AI.Nana is gifted with great qualities for a Product Designer: Passion, Creativity, Out of the Box Thinking and one of the most important things - great inter-person relationship and fun to work with!Nana takes a challenge with a smile, looking forward to do the necessary research and finding ways to solve the challenge in the best way with respect to the objectives we are trying to achieve.She was able to create impact on many areas of our solution: from executive dashboard to real-time user experience through user workflows within our application. All was done with high professionalism and quick delivery without compromising on the quality.Nana is an asset to any company that hires her, she will have great impact on your product!If you want more details, I am more than happy to talk.

Ziv Pitshon, Winn.AI

 

“Nana is one of the strongest designers that I have had the pleasure of working with. Her previous developer experience allows her to identify issues before they arise. On numerous occasions Nana navigated me through difficult product decisions by providing several design options with unbiased reasoning. I loved collaborating daily with Nana and strongly valued her opinion. She will make a great addition to any team!”

Ashley White, Zoominfo

 

“I had the pleasure to work with Nana on several projects at ZoomInfo. Nana is an experienced, talented and hardworking UX/UI designer. When it comes to user experience design, Nana is thoughtful, thorough, and quick to produce results on a short notice. In addition to design skills, she also possesses valuable technical knowledge, which helped the product team make the optimal design choice in several occasions. As an colleague, Nana is incredibly kind, supportive, and easy to work with. I would recommend Nana to any design or product team who’s looking for a strong and accountable UX/UI designer. If I can help answer any questions about her experience, please don’t hesitate to reach out to me.”

Mohan Sun, Zoominfo

Nana Messerer

Mid Level UX/UI Designer | Product Designer

Back

Product Designer with 4+ years of experience working on complex B2B products. I'm passionate about creating innovative and user-friendly products. I translate complicated ideas into clear, intuitive experiences and enjoy shaping products powered by data and AI. I’m looking to join a team that values a technical background as a design advantage.

 

 

ingenuen@gmail.com

0528704470

Linkedin

Placed in TA

Download CV

Experience

Product Designer

B2B2C SaaS No-Code Customer Journey Platform

Contract · 2025

Client name changed for confidentiality, ТА

  • Successfully reduced workflow complexity by 50% by consolidating two tools into a unified platform
  • Successfully reduced workflow creation time by 60% by redesigning product internal design system (validated via usability testing)
  • Designed AI document extraction automating manual data mapping

Product Designer

B2B SaaS Sales Intelligence Platform (AI-Powered)

2024

WINN.AI , ТА

  • Created an ROI dashboard that made our startup’s impact visible through clear metrics — track performance, optimize playbooks, and recognize measurable gains in efficiency
  • Successfully reduced manual effort from 20 min to 1.5 min, increased playbook adoption from 66% to 82% and fill rate from 7%to 63% by designing features that streamlined workflows
  • Partnered with ML engineers to transform real-time AI call analysis into actionable CRM updates, structured insights, and trust-building transparency features, improving sales rep adoption of AI-driven workflows
  • Migrated XD to Figma. Built 40+ component design system accelerating development, cooperated with developers on storybook creation.

Product Designer

B2B2C SaaS Urban Mobility Platform (10K+ Daily Users)

2023

Cello | Freelance, ТА

  • Led end-to-end UX for parking platform.
  • Built a 130+ screen Design System ensuring 1:1 design–engineering parity, and formalized a design–dev workflow that increased delivery precision
  • Enabled one-click Dark Mode through a unified DS and strong design–engineering sync, improving accessibility and visual consistency

Product Designer

B2B SaaS Marketing Intelligence & ABM Platform

2022 - 2023

ZoomInfo, Raanana

  • Launched a new Campaigns Dashboard, achieving:
    1. Reduced manual reporting time from 5+ hours to under 3 hours (40%+ reduction)
    2. Increased advertiser spend by 5% within three months of launch
    3. Drove 75% adoption among ABM managers, with 2+ weekly usage within the first month
  • Conducted user research revealing need for campaign visibility
  • Built In-Market Score creation flow, including intent topics and websights intent conditions.
  • Redesigned Target Audience set operations critical failures
  • Conducted researches for reporting, customizable dashboards, recommendation panels and pagination

Product Designer

B2B SaaS CI/CD & GitOps Platform

2022

Codefresh, TA

  • Successfully helped customers to increase FREQUENT CODE DEPLOYMENT up to 46 TIMES more, increase lead time to deploy up to 2.5 K times faster, reduce change failure rate up to 7 times lower, and increase TIME TO RECOVER FROM INCIDENTS up to 2.6 K TIMES faster by designing DORA metrics dashboard based on Google research for engineering leadership tracking these values.
  • Leveraged 20 years software engineering background to
    1. design for DevOps workflows without extensive user research
    2. design 5 more drill down dashboards extended main DORA dashboard.

Product Designer

Automotive Digital Platform

2021

Kadex, Freelance

  • Redesigned Admin Panel UX/UI increased task completion and user satisfaction, performed usability testing.

Skills

Domain Expertise

 

Complex B2B Platforms · B2C

AI

 

Lovable · GenWay · AI Driven Design · Midjourney · Runway · Nano Banana · Cupcat · Flow

Tools

 

Figma · Fullstory · Mixpanel · Lyssna · GenWay · Google Analytics · UserTesting · Hotjar

Core UX/UI Design Skills

 

Research METHODS · Design Systems · User Journey · Wireframing · Prototyping · OO UX · Information Architecture

Collaboration & Workflow

 

Design-Dev Integration · Agile · Communication · Creativity · Ownership · Remote team experience

Dev Skills

 

Oop/Ood/Tdd · C++ · Python · C# · Css · Html · Win/Linux/Embeded Linux · Bandwith Management · Snmp · Sql · ...

Education

Shenkar College of Engineering, Design and Art

M.Des, Multidisciplinary Design [ in progress ]

Minor: in progress

Georgia State University

MSc, Math and Computer Science

Minor: System Programming

Certifications:

Lovable: NoCode Product Creation WORKSHOP Product Makers Israel · 2026

UX Research Technion, 2025

UX/UI Design annual courseNetcraft, 2020

Front-End DevelopmentBBE | Russia, 2020

Compositional Design BBE | Russia, 2020

Recommendations:

“I have had the pleasure to work with Nana as a Product Designer in WINN.AI.Nana is gifted with great qualities for a Product Designer: Passion, Creativity, Out of the Box Thinking and one of the most important things - great inter-person relationship and fun to work with!Nana takes a challenge with a smile, looking forward to do the necessary research and finding ways to solve the challenge in the best way with respect to the objectives we are trying to achieve.She was able to create impact on many areas of our solution: from executive dashboard to real-time user experience through user workflows within our application. All was done with high professionalism and quick delivery without compromising on the quality.Nana is an asset to any company that hires her, she will have great impact on your product!If you want more details, I am more than happy to talk.

Ziv Pitshon, Winn.AI

 

“Nana is one of the strongest designers that I have had the pleasure of working with. Her previous developer experience allows her to identify issues before they arise. On numerous occasions Nana navigated me through difficult product decisions by providing several design options with unbiased reasoning. I loved collaborating daily with Nana and strongly valued her opinion. She will make a great addition to any team!”

Ashley White, Zoominfo

 

“I had the pleasure to work with Nana on several projects at ZoomInfo. Nana is an experienced, talented and hardworking UX/UI designer. When it comes to user experience design, Nana is thoughtful, thorough, and quick to produce results on a short notice. In addition to design skills, she also possesses valuable technical knowledge, which helped the product team make the optimal design choice in several occasions. As an colleague, Nana is incredibly kind, supportive, and easy to work with. I would recommend Nana to any design or product team who’s looking for a strong and accountable UX/UI designer. If I can help answer any questions about her experience, please don’t hesitate to reach out to me.”

Mohan Sun, Zoominfo

About me

Nana Messerer

Mid Level UX/UI Designer | Product Designer

Back